DUBAI: Amidst inescapable branding screaming: "Where you need to be Scene" and fire burners in large metal pots to keep the air warm, 200 VIP guests walked the red carpet for the launch party of Al Nisr Media’s Scene magazine.
From branded Scene cookies and pashminas to an array of sweet surprises from Candelite, guests were treated to a no-holds barred party to celebrate the launch of Dubai’s newest celebrity, shopping and entertainment magazine.
"We are delighted with the performance of the magazine to date. It has exceeded our expectations across all the key metrics and we look forward to commencing phase two of our plan which will include launching the brand across multiple platforms including tablets and smart phones," said Scene Publishing Director Adrian Pickstock.
As the music picked up pace and guests let down their hair, Pickstock kickstarted the festivities with a speech thanking Scene Editor Gemma White and her team, to be followed by a toast that had every glass up in the air, cheering him on.
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