Gulf Marketing Review, the leading resource for marketing in the region and a Mediaquest Corp. publication, will be hosting the GMR Marketing to Women Conference 2011 for the fifth consecutive year at The Address Hotel, Downtown Dubai, on May 31, 2011.
The conference will deconstruct conventional marketing wisdom to help unearth fresh insights, new attitudes and behaviour as part of a deeper drill into what women really need from brands.
The one-day conference will highlight emerging global trends by providing the latest tools and techniques to help marketers connect more deeply with one of the region’s most influential consumer bases: women. Promising exclusive research and packed with insights, thought-leadership and case studies, the conference aims to help regional and global brands communicate more effectively and create deeper, longer lasting relationships with the region’s female consumers.
Commenting on the 5th GMR Marketing to Women conference, co-CEO of Mediaquest Corp, Mr. Alexandre Hawari, said, “We are embarking on an exciting year for 2011 in terms of consumer trends and behaviour, and we are delighted to host this year’s conference for women for the fifth year in a row. This year’s conference promises to deliver unique insights with a different flavor through thorough research on what women really want in the region. The line-up of speakers we have this year, as always, will deliver intelligent and knowledgeable solutions, while offering creative ideas to help companies engage with their female consumers.”
This year’s conference will primarily focus on identifying female consumer trends and spending behaviour in the Middle East. The findings will assist companies and industries alike in targeting and positioning their brands focally and precisely by understanding female consumers’ relationship with their choice of brands.
Last year’s conference revealed astounding facts about women’s wealth worldwide and identified that, in the Middle East alone, women will control $383bn of the region’s wealth by next year. This places major implications on businesses and companies to target and generate this wealth into their businesses.
Distinguishing this year’s conference from previous years is the presentation of a detailed study which will showcase and highlight women’s attitudes, behaviours and their engagement with brands on a day-to-day basis. The study promises to give a unique insight and perspective into what women from all ages and socio economic backgrounds really want and need from a brand.
These results will be of benefit to senior managers, directors, business development managers, commercial and advertising managers, presidents, and CEOs for decision-making purposes when it comes to brand positioning and strengthening the consumer-brand relationship.
Originally Published On: www.ameinfo.com – Original Article Here